In the last year, Instagram has been one of the most active social media apps and it is transforming infrastructure too. There are more than 20 million Instagram users in Mexico and the number continues to grow exponentially each year. The private sector has been active in taking advantage of the growing number of users. There could also be many positive results for the public sector if only local, state and federal government invested more in the fruits of the Instagram world.
According to a survey by Schofields, more than 40 percent of those under 33 prioritize ‘Instagrammability’ when choosing their next travel destination. Google’s Hospitality: A Digital Future study also finds that 60 percent of people find travel inspiration through social media. Instagram has become one of the main ways to boost tourism in cities, something Mexican entities and developers could take full advantage of.
Cities are recognized by their historic landmarks but also by their attention-grabbing infrastructure. According to Instagram’s most Instagrammed locations 2017, 10 out of 10 locations are architectural or urban infrastructure.
Top 10 most Instagrammed locations in 2017
- Disneyland (Anaheim, US)
- Times Square (New York, US)
- Central Park (New York, US)
- Eiffel Tower (Paris, France)
- Tokyo Disney Resort (Tokyo, Japan)
- Disney’s Magic Kingdom (Orlando, US)
- Musée du Louvre (Paris, France)
- Brooklyn Bridge (New York, US)
- Disney California Adventure Park (Anaheim, US)
- Las Vegas Strip (Las Vegas, US)
Here is a list of Mexico’s most geotagged cities on Instagram:
- Mexico City
- Cancun, Quintana Roo
- Guadalajara, Jalisco
- Playa del Carmen, Quintana Roo
- Monterrey, Nuevo Leon
- Puerto Vallarta, Jalisco
- Cabo San Lucas, Baja California Sur
- Tijuana, Baja California
- Tulum, Quintana Roo
- Merida, Yucatan
Analyzing the list, these cities are also the ones investing the most in infrastructure development, not just at a federal level but through the private sector too. According to AMPI, Guadalajara, Monterrey, Mexico City, Merida and Puebla are cities with the highest investment in real estate projects, with Guadalajara leading the board.
Glamming up Existing Infrastructure
This does not mean that cities must develop 50-story skyscrapers or massive bridges to attract tourism. One way to make a location more Instagrammable is by investing in new design strategies. For instance, Mexico’s Magic Towns are making their city centers more unique by adding a touch of color to grasb the attention of Instagrammers. Tlaquepaque, located in Jalisco has found a way to benefit from the hashtags. In the last two years, tourism has increased 12 percent. What is the most Instagrammable spot? The downtown area has become a hit thanks to its instantly-recognizable display of colorful umbrellas.
This has not proven to be a successful strategy just for Magic Towns. Shopping centers have begun implementing similar actions to bring in more clients. Antara, one of the most exclusive mixed-use developments located in Polanco, Mexico City is constantly redecorating its installations with creative and eye-catching designs.